Leon has furthered its support for the NHS with the launch of a not-for-profit campaign, FeedNHS, which will aim to deliver 5,600 hot meals per day to critical care staff across five major hospitals.

With celebrity endorsements from Damian Lewis and Helen McCrory, the campaign is looking to raise £1 million to provide Leon food directly to frontline workers.

Since the outbreak of coronavirus, Leon has been at the forefront of attempts to support key workers.

The brand introduced 50% discounts to health workers immediately and recently announced that it will donate all profits throughout the crisis to the NHS.

Over the past few days, it has transformed its restaurants into temporary grocery shops, partnering with Deliveroo and Uber Eats to deliver supplies to people’s homes.

It has also taken on spaces within Sainsbury’s supermarkets that have been shut down, delivering food destined for restaurants that would have gone to waste, and has set up an e-commerce platform to link customers at home with unsold food.

“We have launched FeedNHS because we have been inundated with direct requests from NHS staff and from their families, asking us to feed them,” said John Vincent, Leon co-founder.

“These amazing people need us. They are already going without sleep. If they also don’t have good food, they will burn out faster, function less well and become ill themselves. We hope other restaurant brands will join us in helping them. They deserve all of our support for their own sake, and for the patients they’re looking after.”

“The hospitality industry is full of wonderful and passionate people. I expect many will want to be part of this action where they can, and where they still have the capabilities and facilities.”

Since launching this afternoon, the crowdfunding campaign has already received 4277 donations, raising 14% of its £1 million target in under three hours.