Deliveroo has become one of the latest companies to donate meals to front-line workers in collaboration with its restaurant brands.
The delivery giant has pledged to give 500,000 free meals to NHS workers, and has made changes to its app to allow consumers to buy food for doctors and nurses.
So far, 350,000 free meals have been donated from a variety of restaurants including Pizza Hut (which has pledged 300,000), Itsu, German Doner Kebab and Neat Burger.
The scheme will initially focus on London and Manchester, and excess funds will go directly to the NHS. The brand will also continue to deliver free food to the most vulnerable through its charity partners.
Since launching its Feed NHS campaign on Friday (27 March), Leon has raised 49% of its £1 million target (£497,290).
Over 13,000 people have donated to the scheme, which aims to feed NHS workers in London hospitals one healthy hot meal a day, before expanding nationally.
For now, Feed NHS will work with Imperial College Healthcare NHS trust and University London Hospitals NHS foundation trust to deliver a initial target of 5,600 meals a day to five major hospitals.
Wasabi, Abokado, Franco Manca, Tortilla and Paul UK are among 15 operators to have already backed the initiative, and Leon co-founder John Vincent has encouraged other operators and suppliers to get involved.
Smaller chains including Dishoom, Hop, Pizza Pilgrims, Tossed and Rosa’s Thai have also signed up.
“We have launched FeedNHS because we have been inundated with direct requests from NHS staff and from their families asking us to feed them,” he said. “We hope other restaurant brands will join us in helping them.”
London-based pizza brand Yard Sale Pizza have launched an NHS fund, aiming to feed 5,000 NHS staff in the coming weeks.
The fund, which launched on Friday (27 March) has already raised £10,000, and the brand itself, in collaboration with its supplier Salvo 1968, has donated enough pizza to feed 1,000 people.
The launch follows continued efforts by Yard Sale to feed staff in local London hospitals. It has carried out regular pizza drops to Homerton, Whipps Cross and The Royal London Hospital over the past couple of weeks.
Pizza Punks, the regional pizza and cocktails concept, has also started a campaign, pledging to feed 2,500 NHS staff - 500 each in Glasgow, Belfast and Newcastle.
In partnership with suppliers Italicatessen and Eco Runners, the brand is asking for donations of £10, £20 or £50 via its online voucher store.
”All funds go directly towards making and delivering pizza to staff at the Royal Infirmary and Queen Elizabeth hospitals in Glasgow and RVI in Newcastle,” said founder Brad Stevens. “This is a non-profit scheme – our teams are volunteering their time.”
The fundraisers follow similar initiatives announced last week by the likes of Domino’s, Costa, and Wasabi, which all pledged to deliver free food and drink to frontline workers.
Deliveroo, Leon, Yard Sale Pizza and Pizza Punks lead the way on NHS fundraisers
Over the weekend, operators including Deliveroo, Leon, Yard Sale Pizza and Pizza Punks have launched fundraising campaigns to support NHS staff. The brands are looking to raise varying amounts of cash in order to delivery hot meals daily to those at the forefront of the fight against coronavirus.