Burger King ‘milkshake’ tweet branded irresponsible

Burger King SSP

The ASA has said a tweet by Burger King was irresponsible and warned it must ensure its ”future marketing communications did not condone or encourage anti-social behaviour.” On 18 May 2019 Burger King sent a tweet which read: “Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK. #justsaying”.

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information