The founder of Chinese delivery concept Zing Zing has told MCA his concept could operate in every town in the UK.
Josh Magidson said if a small town could support a Chinese takeaway, a market worth £1.4bn in the UK, then it could support a branch of Zing Zing, his Crowdcube-backed company which aims to offer higher quality food and a more streamlined delivery service than traditional takeaways.
Zing Zing has a target roll-out of 29 kitchens by 2021 after trebling its fundraising campaign target and securing £1.6m. Each site will have a delivery radius of two miles, with an ambition to have 100% of the London market.
The start-up has drawn on a growing base of customer data to identify new areas for opening and establish its food offer has broad appeal across the income spectrum from high rising social sophisticates to council estate residents.
Zing Zing was in a unique position being a food producer which also operates its own delivery logistics through technology, giving it unprecedented control over the supply chain and allowing it make adjustments according to customer feedback, Magidson said.
He welcomed the success of Deliveroo, as it opened up food delivery to a much wider market, bringing drivers to the marketplace.
Magidson said Zing Zing’s kitchen sites were relatively cheap to rent and fit - and said the delivery-only model allowed them to be much agile then traditional restaurants which struggled to cope with the new demands of delivery.
On the roll out plans he said: “The next few years of roll out is absolutely key, and it’s about how quickly can we expand.
“At the moment we’re confident that we getting to the point of scalability.
“We’re not at the point we want to franchise for super-fast growth – we’re not even sure that’s’ what we want.”
He added: “If you go into any town in the UK, there’s a pub, a post office and a Chinese takeaway. There’s no reason why we can’t go into those towns.”
