Interbrew UK is to launch its first UK advertising campaign for Australian beer Castlemaine XXXX since its acquisition earlier this year.
The £9m multi-media campaign carries the strapline "Australians are Castlemaine XXXX-ing everywhere."
It features two Australian characters who travel the world to seek out the beer in unusual places, pushing the message "Aussies go everywhere and always have a good time."
The £9m multi-media campaign carries the strapline "Australians are Castlemaine XXXX-ing everywhere."
It features two Australian characters who travel the world to seek out the beer in unusual places, pushing the message "Aussies go everywhere and always have a good time."
