A campaign backed by leading hospitality operators is seeking to raise £1m to support Ukrainian children impacted by way.
Solovey, a Ukrainian charitable campaign brand partnering with War Child, is launching the ‘Day of the Nightingale’ campaign to support the over 2.8 million Ukrainian children who continue to need humanitarian assistance, with more than half of the country’s children displaced.
Taking place on 24th February 2024, the second anniversary of the Russian invasion of Ukraine, it will see hospitality venues in the UK serve Solovey-designed drinks and cocktails to raise money for War Child.
This is supported by a nationwide digital billboard campaign with JCDecaux, featuring Ukrainian refugee families saying thanking to the UK public for their support.
The campaign draws inspiration from the nightingale, Ukraine’s national animal, symbolising spring, hope, and renewal, rooted in Ukrainian folktales.
Participating brands include Loungers, Swingers, Boxpark, Little Door Group, Incipio Group, Inception Group, TVG Hospitality, LW Theatres, Market Halls, Upham Inns, Wolfpack and Morty & Bob’s.
Solovey is inviting more hospitality venues to join the campaign by stocking Solovey drinks or designing cocktails, while sharing the story with their teams and guests on the ‘Day of the Nightingale’ on 24th February and throughout the rest of the year.
Solovey was founded by Yasha Estraikh, a Ukrainian living in the UK, and associate partner – brand at Piper private equity, backer of Flat Iron and Turtle Bay.
After being moved by the plight of Ukrainian people including his own family following the invasion, he realised many businesses were looking for ways to raise money for Ukraine.
This led to a range of Ukrainian-inspired drinks collaborations, with 100% of the profit made by Solovey donated to War Child.
