UKH, CGA And Yumpingo unite to boost consumer confidence

A new initiative backed by UK Hospitality, CGA and Yumpingo is looking to help rebuild consumer confidence in eating and drinking out, and give operators feedback on how they feel about their experiences of hospitality post-coronavirus.

Dubbed ‘We Hear You’, the free digital platform is based on Yumpingo’s existing review platform but will ask customers for feedback on the various safety measures implemented in line with government guidelines.

This will allow operators insight into whether they are doing enough in terms of safety to ensure their customers feel confident to return.

The data will also be used by UK Hospitality to keep the government informed of how consumers are responding to the reopening, which is expected to commence on 4 July.

“We have been working closely with the Government on what’s necessary to reopen up the hospitality sector safely and reasonably with minimal logistical or data challenges,” said UK Hospitality CEO Kate Nicholls.

“Developing such a workable system has required active expert collaboration across the sector, the launch of this digital feedback solution will be an important confidence building measure.”

Chris Hill, former CEO of The New World Trading Company, is leading a committee set up to run the scheme.

“As we phase our openings to guarantee the safest and best experience for both our teams and our guests, we’ve worked closely with UK Hospitality and Yumpingo to align on the right measures and partners - focused on health, safety and wellness,” he said.

“Realtime guest insights will enable us to ensure guests leave happy and come back for more. People are hungry for social experiences and we need to make sure it’s special. It has never been more critical to have feedback on our customers comfort and happiness.”

Gary Goodman, CEO and Founder of Yumpingo, said; “Flexibility, agility and speed to adapt to a changing market and consumers has never been more important.

“How restaurants deliver change to ensure their customers are safe and happy, will not just dictate their success, but the ability for the sector to reboot as a whole. The faster we can share

best practice, the more able the industry will be to engage and delight customers to drive repeat visits for the benefit of all.”

CGA will integrate questions from its Consumer Pulse survey into Yumpingo’s platform and help analyse and benchmark the resulting data. “CGA is excited to be involved in this initiative, working alongside Yumpingo and other technology providers,” said CGA group CEO Phil Tate.

“Our role is to provide the analytical expertise and resources to ensure the consumer data being collected can be turned into valuable and actionable insight for operators right across the market.”