Immersive football and dining experience, Toca Social has announced it will make its debut in the Midlands with a new site in Birmingham’s Bullring.
The brand will launch its second UK site from June 2024, taking occupancy in the site previously home to Debenhams.
Toca Social Birmingham will feature 23 interactive football boxes and 4 bars across 2 floors, becoming one of the city’s largest competitive socialising experiences.
The venue will be open seven days a week and offer packages for a variety of occasions, including corporate events, special occasions, screening events and festive parties.
The competive socialising concept combines immersive football-based gaming with a food and drink offering of sharing dishes and cocktails.
Founded in 2016 by two-time U.S World Cup and former MLS and English Premier League midfielder, Eddie Lewis, the brand first made its UK debut in August 2021 in London’s The O2.
Alex Harman, President at TOCA Social, said, “We’re thrilled to finally announce that TOCA Social will be officially opening in Birmingham this summer. Birmingham is not only a fantastic city for football, but is also famed for its culturally rich and diverse hospitality scene, so it felt only right to launch our second site there.”
