Tibits, the vegetarian self-service concept, has confirmed the opening of a new 120-cover site in Bankside which will have a greater emphasis on grab and go.
Marketing director Kate Grasby said the Swiss restaurant business had searched for its next UK site for four years, and said the Southwark Street site would offer much greater visibility then their other site in Soho, and would have an open kitchen, bar, a garden room and private dining room.
Meanwhile she said the group was continuing to expand in Europe at a rate of aorund one or two sites a year, with one forthcoming in Lucerne, Switzerland, and another in Germany.
The nine-strong group, which has existing outlets in Basel, Bern, Winterthur and Zurich, was founded by three brothers Christian, Daniel and Reto Frei in 1999.
Grasby said when Tibits arrived in the UK the group initially struggled to market Vegetarian self-service food.
She said: “When we first opened Vegetarian was a dirty word, we couldn’t talk about it. We knew when we got people in they’d live it, but it was a real struggle.
“Concept wise self-service restaurants were popular in Europe but people here didn’t take to it the same way. They were used to all you can eat buffets.
“They were both big challenges, but we knew once we got people in the door we could win people over, and it’s a completely different market now.
“Vegan is a huge growth area. We’ve been 80% vegan for last four years now.”