Sticks ‘n’ Sushi, the Danish restaurant group, plans to double its estate in the UK over the next two years, including the opening of a site in Canary Wharf next spring.
The group, which currently operates sites in Covent Garden and Wimbledon, will open a as-yet-to-be announced third site before it launches its fourth UK site at the new Crossrail development in Canary Wharf next year.
Operations director Andreas Karlsson told M&C Report: “One at the time is our strategy. We have 10 in Copenhagen (over 20 years) with about one million inhabitants and we strongly think we can grow our business in London and beyond beyond this number - it’s not about number of restaurants but about quality, high performing restaurants which delivers an outstanding experience for our guests. We are not planning any large expansion, just one step at a time but whilst always keeping main focus on the restaurants we actually have open.”
The news of the expansion comes as the group was announced as the winner of the prestigious the Hamburg Foodservice Award 2014. It is the first Scandinavian brand to have won the award with past winners including Eataly, Wagamama, Pret and Starbucks.
The company, which was nominated in this year’s Retailers’ Retailer Emerging Concept category, opened its second UK site last autumn at the former Walkabout in Covent Garden.
It made its UK debut in Wimbledon at the start of 2012.
Sticks’n’Sushi is one of the most successful Japanese restaurant groups with 11 restaurants in Denmark and was founded 18 years ago by brothers Jens and Kim Rahbek and Thor Andersen.