Spud, the fledgling gourmet baked potato concept, is looking to open two new sites in the next couple of months and expand to 10 within two years.

The first Spud opened in London’s Covent Garden last July, and managing director Paul Williamson told M&C Report: “We are looking to open sites two and three at some time in the next couple of months. The plan is to have five next year and get to 10 within two years.”

The first 10 would be around London. The company would then look “further afield”, said Williamson, a former operations manager at Soho House Group.

Estate agent Nash Hunt has been appointed to look for new outlets, with sites in the City targeted initially. Williamson said the firm is “very close” to securing the second outlet.

He added that the Covent Garden site has been “hugely successful” since its launch.

Spud is the brainchild of Williamson and Sarah Wall, an experienced hospitality operator. Its parent company is Livelyhood Limited, which also operates five pubs in the capital.