The Portman Group has targeted seaside drinkers in its latest campaign. The organisation is distributing half a million beer mats and posters featuring messages such as "Avoid getting drunk as a skunk. Take a soft drink between drinks" to seaside pubs around the country. Jean Coussins, chief executive of The Portman Group, said: "Most people like to enjoy a drink as they relax on holiday but when you are having a good time it can be very easy to drink too much. "This campaign is about helping people to have a great summer by giving them useful information and highlighting the downsides of drinking too much."