Nusa Kitchen, the Singapore style soup concept, has secured two new London sites with a third being finalised, MCA has learnt.
The four-strong group, which has a production kitchen near London City Airport, has signed for stores in Masons Avenue and the Bird and Bird building in New Fetter Lane, with the third soon to be completed at Principal Place, in Shoreditch.
The Bird and Bird building will be a larger unit for Nusa, with extended seating and a mezzanine, and it will take up residence alongside Black Sheep Coffee.
Principle Place, Amazon’s new headquarters, will also be large site due to open in the summer, and will be Nusa’s first seven-day operation.
Nusa founder and director Mark Cox said he hopes to have a further two sites secured by the beginning of the new year, and is looking at areas with a similar lunchtime demographic such as the West End and Canary Warf.
Nusa is also developing its breakfast offering, with kimchee omelettes, Indian-style scrambled eggs and a partnership with Caravan Coffee, and plans to develop its afternoon offer with Asian-inspired cakes.
The Canon Street store, near the Undergorund Station, is also trialling later opening hours.
Cox said after building up its London presence he would look to take Nusa international.
He said: “I want to build up our presence in London and hit 12 sites, then hit the overseas market. I think it could incredibly well in the States. I have family in Vancouver who say it would work well. New York, Chicago and winter based cities would also be good options.
“We’re also talking to people Switzerland.”
The group is using cash flow to fund existing units, with principle investors coming on board in 2012 to help with back office function.
A capital round last year helped fund the central kitchen, which gives capacity for 20-25 sites.
