Boojum, the Mexican burrito chain led by the Northern Ireland businessman David Maxwell, has drafted in PricewaterhouseCoopers to advise on its funding options ahead of an expansion into the British market at the end of the year, The Sunday Times reports.

It is understood that the fast-food brand hired PwC last summer to examine a full or partial sale and that, while a number of private equity firms and trade suitors have run the rule over the business, a deal is yet to emerge.

Boojum, which has 15 outlets across the island of Ireland, including four in Belfast, has long targeted the British market. Maxwell, who took over the chain in 2015 alongside his brother Andrew — a former Ulster rugby player — and Renatus Capital, a private equity outfit headed by Mark Flood and Brendan Traynor, unveiled the growth plan four years ago.

While the pandemic helped apply the brakes to this long-cherished strategy, sources said that Boojum’s owners were sizing up potential outlets in London and a number of other UK cities that have substantial student populations.

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