Inventive Leisure, the Revolution bar operator, has relaunched its website to make it easy to navigate using smartphones and tablets after research showed most users were accessing it via their mobiles.
The move comes after a survey by the Office for National Statistics found that 89% of 18-24 year olds use their mobile device to access the internet. This was backed up by Inventive Leisure’s own research that found that 55% of visitors to the Revolution bars website were accessing the site via mobile phones.
Booking systems have been streamlined for ease of use regardless of the device used, whilst content on the site is responsive to the type of device.
The new website also includes a blog, provides easy access to all Revolution social media channels – including Twitter, Instagram, Facebook and YouTube – and has occasion-led party pages to allow customers to plan and build their party across birthdays, stag and hen do’s and corporate events.
Each of the 66 bars has its own area on the website and some have 360° tours.
Carl Morris, head of marketing at Inventive Leisure said: “Our objective with the launch of the new website is to position Revolution as a digital leader in the hospitality industry.
“We are delighted to see the continued evolution of the Revolution brand successfully represented online, and are confident that our customers will benefit from the innovative functionality of the new website.”
