Inventive Leisure has changed its name to The New Inventive Bar Company and reorganised its estate into three operating companies, one of which, Nightjar Bars Limited, is to eventually operate its 11 venues under a “local non-branded format”, M&C Report has learnt.
The Nightjar Bars business will be headed by new operations director Carl Anderson, who formerly worked for nightclub operator Yellowhammer and Rank Group.
“Nightjar Bars will operate 11 Revolution Bars which will be de-branded over time and operate under a local non-branded format,” the company said. Inventive had operated an upmarket Nightjar-branded room at Revolution in Cardiff.
The other two operating companies are named after Inventive’s two existing operating formats: Revolution Bars Limited and Revolución De Cuba Limited.
The firm said the new name for the business “better reflects the high end transformation of its bars, a wider range of trading hours, extensive new drinks offering - supported by a new food menu and service standards”.
The company has been investing in its estate under the Evolution programme, and in November said it would increase the overall investment from £7m to £10m.
It also follows news last month that the 71-strong group plans to return to the acquisition trail after successfully refinancing its bank facilities.
Mark McQuater, chief executive of The New Inventive Bar Company, said: “The group is committed to growth and the re-organisation of our bars under operating companies will allow us to continue our strategic growth plans at pace across the business.”
Another director of Nightjar Bars Limited is Alan Murray, a former finance director of Folio Hotels.