The government is putting every obstacle in the way of encouraging the Chinese market to come to the UK, according to Ufi Ibrahim, chief executive, British Hospitality Association (BHA). Ibrahim said the hospitality and tourism industry supported the comments made by the British Ambassador to China Sebastian Wood regarding visa controls in the UK have the support of Britain’s hospitality and tourism industry. Wood, Britain’s Ambassador to Beijing, said in a confidential letter, that the British government had allowed a “completely self defeating” caricature of “fortress UK” to take hold which increased the chances of the Chinese taking their “tourist dollars” elsewhere. Ibrahim said: “This has been a concern of the British hospitality and tourism industry for many years and we have expressed our concerns at the highest levels – with little result. “Only last week, at a Hospitality and Tourism Summit held in London, the minister counsellor at the Chinese Embassy in London emphasised the extraordinary potential of the Chinese market to Britain’s tourism industry – and thus, to the country’s economic future. But the government is putting every obstacle in the way of encouraging the Chinese market which has the potential of creating thousands of jobs.” Ibrahim said that although there had been some alleviation in the control procedures for obtaining a tourist visa (information leaflets were now printed in a number of different languages) visa forms were still in English and biometric information was still required, with a personal visit to a visa centre. She said: “Visas are also expensive to acquire because visitors to Europe need a UK visa in addition to a visa required by countries conforming to the Schengen Agreement – thus doubling the cost.” Ibrahim said that the US Government’s new national tourism and travel policy recognises that visa policy reform is key to the future prosperity of the industry - and the country as a whole. She said: “US government departments have been tasked with working together to deliver faster visa processing times and have set a goal of attracting 100m visitors by 2021, which will bring $250bn in visitor spending each year. “Without compromising security, this is a move that must be followed by the British government if we are to compete on the world stage. “The UK spends many millions of pounds encouraging inbound tourism, yet a similar amount of money is spent discouraging those same visitors based in potentially the richest source countries. If ever there was a case for joined up government, this is it.”