Guinness plans to triple production of its zero percent stout with the announcement of a €25m investment in a new facility at St. James’s Gate in Dublin. The Diageo-owned brand say the expansion is in direct response to a growing consumer demand for non-alcoholic drinks.
The facility includes six processing vessels with a total capacity of 500,000 hectolitres – almost 90 million pints – and a two-storey building where the alcohol is removed through a cold filtration system to create Guinness 0.0.
The stout brand launched Guinness 0.0 in 2021 and the forecasts that it is on course to account for 10% of all Guinness sales in Ireland in the coming years. The main export markets for the zero-alcohol stout include Great Britain, Europe, the United States, Canada, the Middle East and South Korea.
Managing director of Diageo Ireland, Barry O’Sullivan, said Guinness 0.0 is now the top selling non-alcoholic beer in four-pack format in Ireland and Great Britain.
“This expansion in production capacity at St James’s Gate is a testament to the quality of Guinness 0.0 and the growth of the non-alcoholic category as consumers look for more choice on different occasions,”
“We expect the growth of Guinness 0.0 to be another export success story for Ireland” he said.
