Costa Coffee and Shell UK have announced a long-term partnership to install Costa Express self-serve coffee bars in more than 550 Shell forecourts in the UK. The move consolidates Costa Express’ position in the forecourt market and is expected to support Shell’s investment in technology, promotional support and customer service that the group hopes will drive further footfall, hot drinks sales and profitability. Shell said its decision to partner with Costa Express was closely aligned with the launch earlier this year of its new ‘Deli 2 Go’ shop format, which the Costa Express offer will be an integral part of in many locations. Scott Martin, managing director of Costa Express, said: “The partnership with Shell, with its high profile, large network of forecourts, is a real endorsement of the Costa Express brand and our plans for expansion. Motorists will now be able to enjoy the nation’s favourite coffee shop brand in Shell locations all over the UK. “Costa Express offers a quick, convenient way to grab a range of speciality coffee and hot chocolate products on the go and will complement Shell’s ‘Deli 2 Go’ format.”