Cornish Bakery aims to expand at the rate of opening one new site every month over the next two years, founder Steve Grocutt tells MCA.
The 48-strong independent bakery chain recently announced its Scottish debut and plans to open at least eight locations in the UK in the next 12 months.
“Our growth strategy is targeted around prime national locations set in beautiful towns and cities,” Grocutt says. “These are the areas where we notice the most demand for our quality products.
“We mostly look to open in units that are around 1,500 to 2,000 sq ft in size, bolstering character with feature kitchens; however, this isn’t always a necessity.”
The business will target different formats, he adds, pointing to the opening of a 550 sq ft bakery in Whitby to complement a bigger site, as well as the launch of three new kiosks for the Commonwealth Games in Birmingham’s National Exhibition Centre.
While Cornish Bakery’s most recently opening was at Caledonia Park – a retail complex in Gretna, Scotland – the brand is looking for locations that “match its ethos,” rather than letting footfall drive its selection process.
“We haven’t seen much of a decline in footfall in the last few months, however this could happen in Autumn and Winter of this year and beyond,” Grocutt says. “Although we are bound to see the effects of this crisis, we are prepared for it.”
The business remains relatively unaffected by staffing concerns, but will increase retail prices and is looking for ways to reduce costs as well as waiting for government support with soaring energy prices.
“All we ask for in business is a level playing field and we do not have this with energy production companies,” Grocutt says. “The government need to regulate the wholesale energy market.”
Cornish Bakery seeks to remain independent, offer ethically sourced coffees, and maintain its Cornish roots as it expands. The business will keep its offer consistent going into the coming months.
“We believe remaining quality-led is the right direction and whilst there may be a recession, we see many opportunities to gain market share.”
