Consumer confidence in the UK fell to a record low in July, as Britons became more concerned about the outlook for the economy and their disposal income. The GfK NOP baromoter of consumer confidence dropped to minus 39 in July, the lowest level recorded since the survey began in 1974. The fall was blamed on the rising cost of living, increasing energy prices and a depression in the house market. The biggest drop in confidence was found to be in people’s optimism about their own financial situation, with this measure down nine points during the month to minus 18, the worst rate since May 2004. Consumers were also pessimistic about the general economic situation during the last year, with the index falling to a 15-and-a-half year low of minus 16. Donna Culverwell, of GfK NOP's consumer confidence team, said: "The index score has dropped again this month and is now at its lowest level since the survey began in 1974. At minus 39, this is four points lower than in March 1990 when the UK was heading into the grip of the last recession. “With the cost of living still on the increase, the housing market in a depression and reports of possible further increases in energy prices, levels of confidence amongst consumers are - not surprisingly - low, especially amongst women or those over the age of 50.”