An innovative advertising campaign for Bacardi Breezer on the Tube went disastrously wrong when cleaners mistook it for graffiti.

The £100,000 campaign featured dozens of posters and the novel use of fist-sized paw prints to cover the walls and ceilings.

The new approach was intended to imply that the cult Tom Cat from the television commercials had been their first.

This was lost on the Underground's super-efficient army of cleaners who removed the paw prints within hours of their going up.