The UK National Drug Prevention Alliance (NDPA) has slammed Ocke Cokey, a newly formed company, which is bringing Cocaine to UK pubs this summer. The US energy drink contains 350% more caffeine than Red Bull. The US version contains wasabi and cinnamon to “numb the throat to simulate the effect of taking cocaine. The British version will be made from guarana and carry the words, “Cut Cocaine” spelled out in a white granular substance, The Daily Telegraph and Daily Mail report, based on a story that first appeared in the Morning Advertiser. The NDPA said it was “a pretty cynical tactic exploiting illegal drugs for their own benefit”. Ocke Cokey likened the product to perfumes such as Charlie and Opium. The Daily Telegraph 05/07/08 page 5 Daily Mail 05/07/08 page 20