Wolf Italian Street Food, the quick service concept led by Tim Entwistle, has lined up a site in Nottingham, part of a plan to reach 25 in the next three years, MCA has learnt.

The brand will open in Nottingham’s Market Square, and is at heads of terms on a second site in Manchester, following its recent opening in the Arndale Centre’s Halle Place food court.

Wolf has engaged Seeds Consulting as a business development agent, with Norrine Brown, formerly of CrepeAffaire, coming in as operations director.

The business operates a small format model for office locations, takeaway and delivery, and a High Street seven-day licensed model with dine-in options.

Wolf operates corporate stores, owner-operator franchises, and managed franchise, where the franchisees invest and the company operates the store.

Seeds director Matteo Frigeri said: “In the UK there’s a lot of Italian cuisine in fine dining and casual dining – but not a lot of brands in quick service.

“We have proven the model in different environments - we have high streets, shopping malls, business parks.

“We take in different locations to see how the concept works. The plan is to do 25 in three years - then we will look at international at that point.

“We like the office/business park model - where we trade at breakfast and lunch we can take a lot of money over lunch because we are super quick.

“Or we can do more High Street and shopping mall sites as well, as there’s always a demand for informal meal type solution, with a lower dwell time.”

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