Simply Fresh, the upmarket grocery retailer, is launching two new food halls, following a debut of the concept in Stretford, Greater Manchester.

The two new venues will open in Birmingham’s Grand Central and Regents Park in Cheltenham.

Birmingham will be 13,000 sq ft and feature eight food vendors, coffee and sushi as part of the retail offering, as well as a stage for entertainment.

Cheltenham is opening in a 16,000 sq ft former Debenhams and is set for a Q1 2020 opening.

Davinder Jheeta, creative director at Simply Fresh shared the news at MCA’s Winning in Foodservice conference.

He said: “From our perspective, the street food movement has been going on for some time, but it’s at this point now where it’s reaching the masses and coming into a different form

“The new sites were both vacant spaces in prominent locations, with landlords now approaching us to regenerate.”

He said the debut in Stretford had served as an “anchor for redevelopment in the area”, citing Mercato Metropolitano as an influence.

Customers will be able to order for delivery, pre-order, click and collect and pay using a

He said the developments supported smaller operators who do not always have access to retail space.

Simply Fresh, which is run by brothers Sukhjit and Kash Khera has more than 25 upmarket stores focused on fresh, healthy and artisan foods.

In 2017, the fast-growing convenience store group, announced plans to open 50 new shops in universities and hospitals as part of a tie-up with catering giant Compass.