Five of the UK's biggest food manufacturers have sparked a furore over food labelling. Kellogg's, Kraft, PepsiCo, Danone and Nestlé are to begin a scheme that will see some of the country's most popular brands, including the likes of Dairylea, Corn Flakes, Kit Kat, Shredded Wheat and Walker's Crisps labelled for fat, salt, sugar and calorie content per serving. It will also compare the above factors to official guideline daily amounts. The five's scheme becomes effective this spring. However, the Food Service Authority (FSA) is known to be drawing up its own labelling scheme, which will include a “Traffic Light” system, colour coding food products with prominently placed red, amber or green stickers on a food product's packaging. This would, at a glance, inform consumers of salt, sugar and fat content - both overall and saturated - as well as their calorie count. This proposal would be ready in March. The five manufacturers have rejected such a move, claiming that it would attempt to dictate to consumers what they should or shouldn't eat. On the other hand, critics suggest that the five manufacturers' move is merely a way to muddy the issue, fearing that consumers may be put off purchasing foods with red or yellow labels. Paul Lincoln of The Consumers' Association and the National Heart Forum said to The Guardian: “Could this be because the scheme most likely to be approved by government would affect these companies' sales and profits?” However, the five manufacturers have defended their position resolutely, and are rumoured to be seeking others to joint their programme. PepsiCo chief executive Martin Glenn told the Norfolk Eastern Daily Press: “By having the information in this format on the front of packs, consumers will be able to compare similar products while they are shopping and make easy choices about which products best meet their dietary needs.”