An increase in the number of people fearing for their jobs has driven a fall in consumer confidence, according to the British Retail Consortium (BRC) Three-quarters of people questioned in its quarterly survey said job prospects in the country would be not so good (48%) or bad (26%) over the coming year. T hat compares with 20% who felt job prospects would be bad in the Q2 survey. Also adding to the drop in confidence is a worsening of sentiment over personal finances. There has been a six percentage point increase in the number of people who believe that prospects for their own personal finances are not so good, with 48% believing this now compared to 42% in Q2. The economy remains the nation’s biggest concern, though this has eased slightly. In Q2 39% of people cited the economy as their first or second biggest concern. This has now fallen to 26% of people’s worries turn from the economy in general to their own ability to cope. Since the Q2 survey there has also been a significant rise in the number of people who are concerned about increasing utility bills, from 15% to 23%, food prices, from 12% to 20, and personal debt, from 19% to 20%. Stephen Robertson, British Retail Consortium director general, said: “Consumer confidence is now down to its lowest for a year and these results suggest prospects for the early part of next year are fragile. People’s fears about their job prospects for 2011 are the main cause. Despite tentative indicators of recovery, four out of five people still think we’re in recession and more than half believe that won’t have changed by next autumn. “With spare cash short and cutting back rising up the household agenda, a strong revival in consumer confidence is likely to be some way off.”