Pure has lined up its first airport site, in Gatwick’s North Terminal, as it looks to expand in the travel hub sector.

“We’ve been working towards this for ten years, this is what the model is built for,” co-founder Spencer Craig told MCA.

“This is the thing we’ve been trying, and wanting, to do. We haven’t got other airport sites lined up but we’re actively looking, and we’ve been travel strategy focussed for the past five years, there will be more to follow.”

The site, due to open on 13 March, will be the healthy to-go group’s fifth in a major transport hub, with existing Network Rail sites in Waterloo, Victoria, London Bridge and Liverpool Street.

As in its other transport sites, the Gatwick restaurant will be entirely company-owned, operating independently from travel concession groups.

“We wanted to do this ourselves,” said Craig, “we’ll learn new things as we go and we believe that in time we’ll expand to the international travel market. It’s the obvious next stage.”

The 130-cover restaurant will differ slightly from its high-street stores in offering and innovation.

As well as a newly created children’s menu, the food offering will include easy-to-eat products including toasties, baguettes, wraps and salads, and the store itself will have an increased number of digital menus and order screens compared to its existing estate.

Pure was founded by Craig and Edward Bentley in 2009, and currently operates 22 sites throughout the UK.

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