Pret a Manger will launch in Qatar in a deal with franchisee Al Mana Holding.
One PM Holding, the master franchisee for Pret in Kuwait, Saudi Arabia, and Qatar, has granted sub-franchising rights to Al Mana Holding in Qatar.
The partnership will mark another step in Pret’s expansion in the Middle East and globally, following the announcement of plans to launch in Ireland, Canada, India, Spain, Israel, and Portugal over the past year.
In January, the brand launched launch of a new meal deal range amid the cost of living crisis. In December, it decided to shut or rebrand the majority of its Veggie Pret sites after the concept failed to take off.
Eira Jarvis, managing director – Asia, Pret a Manger, said: “We’re committed to bringing our freshly made food and organic coffee to more people through our ambitious international growth plans. Following the success we’ve had throughout Asia and the Middle East, we know there is high demand for our delicious food and we are pleased to continue growing in the region.”
Speaking at MCA’s Omnichannel Conference in December, Pret’s interim MD Guy Meakin said the chain is no longer reliant on London trading returning to pre-Covid levels as the broader geography of its business means there are many other opportunities for growth.
