M&C Report talks to Mark Lilley, founder of Abokado, the fast-growing healthy food concept, about his best investment, his best business decision and the best piece of advice he’s ever received.
What’s the most important action the industry can take to encourage the consumer? Offer great value.
What single action could Government make that would make a difference? To boost the sector? Reduce VAT rates for the restaurant sector. Overall? They have to take steps to combat rising obesity - the biggest challenge facing the next generation and currently being ignored.
What is your top priority? New store openings - from 11 stores now to 18 by March 2013, then 28 stores by March 2014.
What has been your best investment? Abokado, of course!
What has been your best business decision? Focusing continually on value and chasing volume, not margin.
How much has your business changed to combat the recession? We do EVERYTHING better than we did before (and friendlier and faster!).
Who is doing something special in the industry? I really enjoy seeing the new concepts Alan Yau comes up with.
Most admired brand? Pret - at almost every level. They make very few mistakes.
Who has been most influential in your career? I’m mostly inspired by individuals outside the industry - athletes, people who’ve overcome adversity - success stories of persistence and endurance inspire me to be better at what I do.
What is the best piece of advice you have ever received? Be bold!
