Co-op has opened a new format store that is focused on the increasing number of consumers that are buying food on the go.

Called ‘On the Go’, it opened at Manchester Piccadilly train station yesterday, and Co-op is planning to expand the concept further in 2019.

It has been designed with fast self-service tills and a larger focus on consumers buying breakfast, lunch or dinner on the go.

It will feature extended ranges for vegans, vegetarians, as well as health conscious consumers, and will offer self-serve hot soup and porridge. The shop will be zoned into ‘food for now’ and ‘food for later’ areas.

Derek Furnival, divisional managing director at Co-op, said: “Located in areas of high-levels of footfall, these stores will serve time-poor shoppers that need to make quick purchases with ease.

“There will always be need for our traditional format stores, however the new concept stores allow us to serve our customers’ direct needs in specific locations where time is of the essence.”

The stores will also offer facilities for customers to fill up their own water bottles for free.

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