Notes, the coffee shop and bar concept, plans to open three sites next year and five the year after off the back of a successful, still live crowdfunding campaign.
Director Edward Halfon told MCA that Notes, which is overfunding on Crowdcube at £750,000 with 22 days to go, is also considering franchise partnerships with major travel hub operators to enable it to enter train stations and airports.
Halfon said the initial focus for growth would remain in London, where Notes has 10 sites, with an aim for high footfall locations rather than new developments going forward.
He said recent work on marketing of evening dining and a new brunch offer was boosting food revenues, while there would be an effort to supply more coffee to operators from its own roastery.
Halfon told MCA: “The plan is to diversify and grow our wholesale coffee business by supplying to other operators, and also invest in marketing to improve evening bookings.
“We are also looking at potential franchise opportunities in transport hubs, bigger franchise partners, who will replicate the Notes brand.
Halfon said coffee made up around 60% of sales, with 20% food, and 20% alcohol.
On expansion of the 10-strong estate, he added: “We will be focusing on London initially – I think there’s a lot for us to do here before we start looking further afield.
“Some office block builds have taken longer to set up then anticipated, so I think in future we will go for places where footfall is there from day one.”