Arc Inspirations, the operator of Manahatta, Banyan and The Box concepts, has reported a spike in sales across its sport-led sites during the recent Cricket World Cup.
Across the tournament, the company screened the action at several key sites, including the Manahatta and Box bars in Headingley, situated just a boundary away from the cricket ground itself.
Total like-for-like sales during the tournament at the sport-led sites were up 69%.
For the England vs New Zealand World Cup final last Sunday, The Box in Leeds city centre proved popular venue for cricket fans, with sales up 180% compared to the previous week, and up 162% for the England vs Australia semi-final the Thursday before.
Arc Inspirations CEO Martin Wolstencroft, said: “The Cricket World Cup was a great boost for us and we’re proud to be at the heart of the action bringing people together to enjoy the drama of top-quality sport. We’re fortunate to have played host to several Yorkshire and England players in the past including Jonny Bairstow and Joe Root, and congratulate them on being crowned world champions.
“Being in the centre of Leeds, lunchtime trade at The Box was booming every time England played. Both the bar and kitchen opened early for the final last Sunday and our friendly ‘local’ atmosphere paired with great food and drink made it the perfect setting to enjoy England’s thrilling victory.
“Off the back of England’s dramatic win, we look forward to welcoming back customers to watch the upcoming Ashes series in our bars, which includes the highly-anticipated Third Test at Headingley in late-August.”