Research from Morgan Stanley shows that the trend in declining UK alcohol consumption has recently slowed and suggest that wet-led pubs now appear to be outperforming food-led pubs.
It found that consumption has fallen from a peak of 9.5 litres in 2004 (c. 8 pints of beer per week) to 7.8m in 2014.
Leading analyst Jamie Rollo said: “Consumption was unchanged last year, a big change from the record 6% drop in 2009. This is encouraging for UK pubs, particularly wet-led outlets. Indeed, on-trade beer volumes only fell 1% in 2014, against a 9% drop in 2009, and fell by 1% in Q3 2015.”
