Uber Eats has announced it will cap its fees at 30% of an order value – down from 35% - and said it will start to list restaurants that want to make their own deliveries.

The move to expand its offer to restaurants comes eight months after Deliveroo launched its own Marketplace+ programme, which for the first time allowed restaurants offering their own delivery to list on the app.

It opens up the Uber Eats platform to 50,000 restaurants in the UK and Ireland.

Uber Eats is currently partnering with 10,000 restaurants in 100 towns and cities across the UK, and expects this number to more than double in 2019.

The changes will be accompanied by a new service fee structure and self-service sign up tool designed to make it quicker, easier and more competitive for restaurants to partner with Uber Eats.

The company said for the 78% of Uber Eats restaurants that are small and medium sized businesses, food delivery is expected to account for an average of more than 10% of their total revenue.

Other features include a more competitive service fee structure for restaurants, and a new self-service tool to streamline the sign-up process and enable restaurants to start serving customers on the Uber Eats app within a few days.

Toussaint Wattinne, general manager, Uber Eats UK & Ireland said: “We want to help as many restaurants as possible open their virtual doors and unlock the value of their business with food delivery. That’s why we’re opening our technology up for all restaurants who want to grow their business with Uber Eats. Whether that’s helping a family run fish and chip shop make their first delivery or supporting a household favourite serve more customers. We strongly believe this will help restaurants big and small thrive long in to the future, while vastly enhancing selection for users.”