Just Eat, the online food delivery service, has announced a new partnership with CurryLife magazine, known among its 100,000 strong readership as ‘the voice of the Curry Industry in Great Britain.’
The company said that the collaboration marked a “shared commitment to supporting and investing in the future sustainability of the estimated 12,000 UK restaurants that make up the nation’s much-loved Indian, Asian and Bangladeshi restaurant industry”.
Curry remains one of the most popular choices for Just Eat’s 8.2 million UK customers and the company’s UK platform now has nearly 8,000 restaurant partners in this category to choose from.
The partnership will see Just Eat become the lead sponsor of two key annual events in the community’s calendar: the CurryLife Awards, which shine a light on the industry’s unsung heroes; and the CurryLife Culinary workshop, a not-for-profit initiative designed to continually advance skills and improve standards in what is an increasingly competitive and challenging period for the industry.
Graham Corfield, UK managing director at Just Eat, said: “It has never been a more important time to lend vital support to an industry that has contributed so much to Britain’s culture and provided us with our national dish. We are delighted to partner with CurryLife and to aid the excellent work they do to promote the interests of the UK’s vibrant Curry Industry. We will continue to invest to help future-proof the many businesses now connected through Just Eat and through CurryLife, as we strive to create the world’s greatest food community.”
