MCA’s analysis of the foodservice delivery market shows Just Eat remains by far the biggest operator, with a 31% share of order volumes.
The Foodservice Delivery Report shows that, despite its high-profile, Deliveroo’s share sits at 4%.
Just Eat’s reach is set to increase through its acquisition of Hungryhouse, which has a further 4% share.
There is a clear regional divide, however – with Just Eat accounting for 33% of de-livery orders in the regions but only 17% in London. Meanwhile, Deliveroo, UberEats and Amazon Restaurants, account for a combined 17% share in the capital but just 3% in the regions.
Domino’s remains the best-known of the delivery operators, with 89% of users aware of the brand – 60% having tried it and 21% using it most when ordering delivery.
As the sector has developed, business models have evolved, with Deliveroo leading the pack with its development of vertically integrated services, in its Deliveroo Editions model – a format in which it is thought UberEats is also interested. Meanwhile, Just Eat is also developing its model – now working with third-party courier companies to offer delivery for brands.
So far, 67% of the top 100 restaurant/pub/fast food brands offer a delivery service for customers. Of these, 16 have chosen to launch their own de-livery service, including Nando’s, Burger King and Subway.
Pubs have so far fallen behind in capitalising on the delivery boom, with only Mitchells & Butlers deploying it at scale.
The report concludes that there is little doubt more brands will join the fray, adding: “There will be some optimisation of delivery menus and pubs will remain late adopters but interest will grow as more operators look to delivery options as ways to enhance existing outlet sales growth, particularly sites in areas with limited chain restaurant competition.”
To find out more about MCA’s Foodservice Delivery Report, please contact firstname.lastname@example.org