Increased adoption of delivery looks to have outlasted lockdown, with the channel now accounting for three meals a month, research from Lumina Intelligence reveals.

Prior to the pandemic, delivery accounted for one meal per consumer per month on average.

During lockdown this increased to five meals, as consumers filled the void of not being able to eat out.

Despite the UK moving out of lockdown and the hospitality sector reopening, foodservice delivery continues to account for three meals per consumer per month.

The findings are part of new Foodservice Delivery Market Report Update 2020 from Lumina, which reports that increased exposure to delivery apps will provide a long-lasting boost to the channel.

For consumers not engaging with foodservice delivery, the main barrier was price (24%), food safety concerns (16%) and a lack of preferred options (9%).

As the UK officially enters a recession, price is set to play a more defining role, as consumers tighten their belts and cut back on discretionary spend. In fact, the report shows that 63% of consumers are actively trying to save money.

Blonnie Walsh, head of insight at Lumina Intelligence said, “When the UK first entered lockdown, demand for foodservice delivery outstripped supply, with major players completely closing their operations. At the end of March only 19% of operators were offering a delivery and/or collection service. However, throughout lockdown many nationwide operators became delivery/takeaway only and smaller operators introduced delivery for the first time. This saw foodservice delivery’s share of total meals grow five-fold.

“With the UK moving out of lockdown and the hospitality sector reopening, foodservice delivery penetration will regress. However, the enhancement of technology and increased exposure to the channel during lockdown will result in a long-term boost for the market. Price remains a key barrier to entry, but those operators that demonstrate value for money are set to reap the rewards of increased demand.”

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