Deliveroo is trialling a Lunchbox scheme, with operators at two Editions sites offering lunch deals for £6 with no delivery fee, MCA understands.
The initiative is being trailed at Canary Wharf and Whitechapel with operators including Tommi’s Burger Joint, Yoobi, Hop and Motu offering the deal until 3pm.
The offer includes one or two lunchtime options from each brand, such as a main and a side, with the dishes offered set to change each Monday.
The initiative follows the trial and launch of Deliveroo Plus, which gives consumers free delivery in exchange for a subscription fee.
Earlier this month, Deliveroo raised $98m (£74m) as it closed its Series F funding round, bringing the total raised to $482m (£365m). It is now operating in 20 cities worldwide.
The company has three priority growth areas in which it will focus investment: growth of Deliveroo Editions; investment in its technology team and rapid expansion into new towns, cities and countries.
It also began the national roll out of its subscription service – Deliveroo Plus, which give customers unlimited deliveries.
Consumers that sign up to Deliveroo Plus, which is priced at £7.99 a month, don’t have to pay Deli veroo’s £2.50 delivery fee each time they place an order.
Deliveroo said the new service, which was trialled in six cities at the start of this year, allowed half of its customers to save nearly £25 over a two months, while some saved up to £75 a month.
The service will be available in 45 towns and cities across the UK, including Brighton, Edinburgh and London, in the initial phase of the rollout.