Marc Balding, former property director at Byron and Five Guys, has joined Deliveroo as a property consultant to help oversee the expansion of its kitchen-only Editions format, MCA has learnt.
Balding stepped down from Byron, the Hutton Collins-backed, better burger concept, after nearly four years with the 71-strong chain, earlier this year.
He joined Byron at the start of 2013 after a brief period as property director of Five Guys UK. Previous to that he was UK & Ireland property director at Carphone Warehouse, where he spent over seven years.
By the end of this year, Deliveroo expects to be working with more than 200 restaurant operators at 30 different Edition sites, with around five or six at each site.
The London-based tech company has been trialling Editions sites (formerly called Roobox) at Camberwell, Battersea, Dulwich and Canary Wharf, while MCA has established a fifth site is expected to come online in Hove in the coming months.
Earlier this month, Deliveroo chief executive Will Shu hailed the newly announced platform Deliveroo Editions as the future of food delivery and the most exciting development since he founded the company.
Shu said following several months of trialling operations, indications were that operator revenue from the service was similar to when working with Deliveroo from a traditional restaurant.
While he avoided going into the specific financial arrangements, saying terms were negotiated on a case by case basis, he said with Deliveroo largely shouldering the capital costs for the off-site kitchens, operators would be charged a higher rate of commission than at a typical restaurant.