Starbucks, the American coffee chain, has announced a new corporate structure, as it looks to further drive sales across its international markets The move, which will come into effect in September this year, will see Starbucks move to a new three-region organizational structure – China and Asia Pacific: All Asia Pacific markets and China; Americas: United States, Canada, Mexico and Latin America; and EMEA: Europe, U.K., Middle East, Russia and Africa. At present, the chain is structured as Starbucks US and Starbucks Coffee International (SCI), which encompasses 54 markets outside the United States. The company said that a president for each region would oversee the company-operated retail business, working closely with both the licensed and joint-venture business partners in each market. It said that the regional president would also work closely with Starbucks Global Consumer Products and Foodservice team to continue building Starbucks brands and channels in each region. Michelle Gass has been named president, Starbucks EMEA. In her new role, Gass will oversee company-operated markets in this region: the U.K., France, and Germany and will also be responsible for growing and developing Starbucks joint venture and licensed operations in Europe, Russia and the Middle East. Cliff Burrows will expand his current role as president, Starbucks US to president, Americas, with responsibility for the United States, Canada, Mexico and Latin America. The chain said that the region particularly the US, Canada and Brazil, would continue to be a “cornerstone” of its growth. John Culver has been named president, Starbucks China and Asia Pacific. Howard Schultz, chairman, president and chief executive of Starbucks, said: “Our company performance over the past two years has positioned Starbucks for the significant international opportunities ahead and the acceleration of our global growth strategy. Today we are successfully executing our multi-brand, multi-channel strategy and we believe the leadership and organizational moves announced today will optimize our speed and focus going forward.” Starbucks has around 11,000 outlets in the US and Canada, and 6,000 internationally.