Maple Moose, the dessert bar concept that launched in Ireland in 2008, is looking to withdraw its sister crepe business Crepes de France from the UK and concentrate on its core brand, M&C Report has learnt.

Around 20 sites currently operate under the Crepes de France format in the UK and Ireland, including concessions at universities and several under offshoot concept Crepes Jump Juice Bars. The sole UK outlet is at the University of Bath.

Managing director Hans Parker told M&C Report: “We are not really pushing Crepes de France and in fact will probably withdraw it since it seems to cause confusion; we are concentrating on Maple Moose.”

Its first UK Maple Moose opened in January at a former Tie Rack at Ealing Shopping Centre in West London. It has since acquired outlets at Mablethorpe in Lincolnshire and in central Canterbury.

Parker told M&C Report earlier this year that he hopes to reach double figures in Britain by the end of the year. Shopping centres are a focus, as well as stand alone outlets. Family entertainment centres and ultimately theme parks could be targeted, and there’s also a mobile operation.

Maple Moose incorporates crepes, ice cream, waffles, slush, shakes, and a range of hot and cold drinks. Its target market is young families, teenagers and young adults.