Delancey&Co, the New York-inspired deli, is adding two central London sites in early 2016 as it plans to expand across the capital, M&C has learnt.
The deli opened its first site in December 2014 on Goodge Street and has since attracted attention from international partners, founder Daniel Moosah told M&C.
He said he is very close to signing a second and third site after receiving interest from across the capital in the brand.
Moosah said the hunt for new sites has been from the West End to Shoreditch and it will continue to look in central London growth opportunities.
A second site will open at the beginning of the year with a third anticipated for the Spring.
He said expansion is likely to continue as the group is “well poised” for growth in the capital. Outside of London Moosah is exploring overseas opportunities adding to “watch this space” for international growth adding there are a “couple of places overseas we are likely to do”.
Moosah said the popularity of Delancey&Co is due in part to the branding as well as the product, both of which have been widely shared on social media, and the resurgence in popularity of delis in New York.
“By chance when we were opening up Delancey’s lots of delis in New York were modernising their approach and there are lots of places opening now that could have seemed quite passé before,” said Moosah.
He said this resurgence of interest is reflected by mainstream eateries adding Reuben sandwiches and smoked salmon bagels to their menus.
The first site on Goodge Street site has had a very good first year and is becoming busier all the time.