Footfall across the country continued to drop last week, with areas under local lockdown measures particularly affected.

According to Wireless Social’s latest footfall tracker, UK footfall last Saturday (3 October) was down 46% on pre-lockdown levels, a drop from the previous week’s levels of -42% (26 September).

Unsurprisingly, areas subject to tighter local lockdown restrictions contributed significantly to the nationwide dip, with Manchester and Liverpool down 55% and 60% respectively.

Footfall even continued to drop in the suburbs, down 43% on Saturday compared to -38% the previous week, whilst London saw a slight drop of 2% (-43% on 26 September, -45% on 3 October).

In this week’s tracker, the wifi solutions provider also revealed data collected since the hospitality re-opening in July, assessing behavioural changed by demographic.

At the start of August as restrictions were lifted, males were more likely to eat out than females, it found.

Throughout the Eat Out to Help Out scheme, females began to overtake in eating out occasions, but this trend was once again reversed in September.

The 25 to 35 age group ate out the most during July-September in 2019, but over the same period in 2020 they ate out exactly the same amount of times as 35 to 54-year olds.

The biggest shift was in the 18-24 age bracket, who ate out on average 1.8 times during the three months in 2019, but this dropped to 1.65 this year.

The age group who ate out more during the period compared to 2019 were 45 to 54 year olds, bucking the trend of decreased visits, although this could be tied to previous July data which showed that the older generation were slower to start eating out once the hospitality sector re-opened, but once they did and they found a restaurant that they were comfortable in, they returned and ate out more than the younger generation.