Hospitality venues are forecast to make £95m during the first knock-out stage of the World Cup – though many more will stay at home to watch the football, a new report suggests.
During the four-day period, 3.2m consumers are expected to visit their local pub, where 7.1m pints will be served, VoucherCodes.co.uk forecasts.
Overall retail and hospitality sales are predicted to reach £368.3m, with 12m consumers around the UK tuning in.
Retailers alone are expected to make £273.3m across the eight matches as 9.3m consumers tune in from their homes in a bid to save money.
Spending on food and drink is predicted to account for £174.4m of total retail sales.
Maureen McDonagh, managing director at VoucherCodes.co.uk, commented: “The ongoing cost-of-living crisis means that many consumers are choosing to watch the tournament at home to save money. As a result, retailers can expect a busy period during this stage of the tournament as consumers stock up on match day essentials.
“With over nine million fans set to host friends and family to make an event of the first knock-out stage, there are plenty of opportunities for retailers to take advantage of the tournament. Saving money is more important than ever for many consumers, therefore offering competitive discounts and special offers that provide real value to customers will allow you to capitalise on the excitement of the tournament. Alongside offering deals on food and drink ahead of the matches, setting up incentives such as loyalty schemes will encourage customers to return and shop with you throughout the tournament.”
