Andrew Buckley, a self-described “mocha guy”, recently swore off his Starbucks habit, reeling after the firm’s latest price increase sent the cost of his drink above $6.

The 50-year-old, who works in tech sales in Idaho, had been a loyal customer for decades, treasuring his near-daily venti mocha as a little luxury that allowed him to stretch his legs during the work day.

But the company’s latest price increase crossed a line.

“It was the straw that broke the camel’s back on my feelings of inflation in general. It’s like, ‘That’s it. I can’t do it anymore,’” says Mr Buckley, who rang up customer service with complaints before heading to social media to vent.

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