Customers spent £52 on an average night out between November and January, according to the second quarterly Night Index by the Deltic Group.
The figure was down 10% on the previous while the number of people going out at least once a week was down 9.8%. Over a quarter (27%) of Brits aged 26-30 went on a late night out at least 2-3 days per week.
A breakdown of spend shows that overall customers spend an average of £9.07 on pre-drinks, £15.97 on food, £7.28 on transport, £5.32 on entry fees and £14.62 on drinks in venue.
The 31-45-year-old market spends the most on an average night out, at £58.91 and tops average spending for drinks in venues – with £16.54.
The report found that as in the last quarter, pubs proved the most popular late night activity. This was followed by the cinema, which has risen in popularity
The average night out lasted 4 hours and 21 minutes. This is an increase of 1 hour and 3 minutes from the last quarter.
Over a third of 18-21 year olds spent more money in clubs and bars in this period than on other forms of late night leisure
The data shows that women spend more than men on pre-drinks, transport and entry fees than men. However, on average men go out on late nights more often than women.
Nearly a quarter say they usually go on a late night out with their partner. This is an increase of 5% from the last quarter.
The data shows an average of £35.48 spent on a late night out during the January pay weekend.
The report showed that the average Dry January lasted 12 days, and that one in seven didn’t even make it to one week before having a drink.
The report also highlighted that Dry January is a more popular phenomenon with the younger generation. Almost half (45%) of 18-21 year olds took part this year, compared to only 17% of those aged 56 upwards. However, those aged 56 upwards who did partake in Dry January are shown to have much stronger resolve – on average, they lasted more than 16 days without a drink. They are followed by 46-55 year olds, who lasted just over 13 days, and 31-45 year olds, who stayed off the booze for 12.5 days.
One in five people – and 40% of those aged 18-21 - chose to celebrate pay weekend by heading to a club or bar and 16% chose to go to the pub.
Chief executive Peter Marks said: “The second Deltic Night Index shows that even though people – and specifically young people - are taking part in Dry January and drinking less alcohol than the older generations, they’re still going out just as much and enjoying themselves in a club, bar or pub, as shown by the popularity of these late night activities over the pay weekend. It’s now less about alcohol and more about creating a fantastic night out – with that in mind we’re continuing to invest in our clubs, music offering and entertainment to make sure we’re giving our guests unforgettable experiences.
“What we have found is that over the festive season people tend to go out more often and for longer however in January this is reversed. For us the fact that the average amount spent on a late night out is down for this quarter is no surprise when you look at the period as a whole (November to January). There is a very long gap between the December and January pay days coupled with tighter personal finances following Christmas. Traditionally, January is a quiet month for the whole sector and this is reflected in our data. However it is fantastic to see that the January pay weekend remains a key event in the late night sector with many choosing to spend it in pubs, bars and clubs.”
