The number of transactions in hospitality venues across the UK increased by 22% on Valentine’s Day this year, according to spending data from payments company Dojo.
This Valentine’s Day saw an average of 60 transactions across the day per hospitality venue, up 22% on last year’s figure of 49 transactions.
Venues saw daily sales of £1,477 on average, compared with £1,210 last year. London saw the highest average venue sales at £2,325, followed by Edinburgh and Liverpool.
However, the average transaction value flatlined year-on-year, with couples spending £24.64 per transaction, compared to £24.92 last year.
Jon Knott, head of customer insight at Dojo, said: “While we’re still seeing the impact of a challenging economic backdrop, it’s encouraging that more Brits have felt able to treat themselves on Valentine’s Day. Whether it was a hearty meal or a drink to celebrate, more couples were out creating memorable experiences yesterday and in doing so, supporting businesses on the high street.”
