Five Guys, the US burger concept, which launched in the UK in 2013, has been ranked the UK’s most popular fast food chain for the second year running, according to a new survey
Market Force Information (MFI), which recently carried out its annual customer experience benchmark study for quick serve and fast casual restaurants, ranked the 63-strong business, a joint venture between its US parent and the Carphone Warehouse founder Sir Charles Dunstone, ahead of Nando’s, then McDonald’s, KFC and Burger King.
PizzaExpress topped the pizza category, ahead of Domino’s and Pizza Hut, whilst JD Wetherspoon came out ahead of Harvester, Hungry Horse, Brewers Fayre and Toby Carvery in the pub section.
Subway was named number one in the sandwich section, ahead of Pret A Manger and Greggs.
Costa came out on top of the coffee/café/snack category, ahead of Greggs, Starbucks, Caffe Nero and Pret.
Over 3,000 UK restaurant guests responded, providing input about their overall satisfaction with their dining experience and insight into what drove those ratings.
Within each category, MFI said it “competitively benchmarked performance for top restaurant brands using our composite loyalty index, a blend of overall satisfaction with the experience and likelihood to recommend the restaurant to family or friends”.