Drinks sales in pubs are up 176% since last week driven by football fans watching the Euro 2020 tournament.
Data from OrderPay shows pubs saw total sales growth of 166% since the beginning of the tournament.
Carling, Stella Artois, Fosters and Estrella were the biggest sellers during England’s historic win against Germany.
The average spend was £21.70 per customer during the game, which was slightly less than the match against Croatia, where customers spent £23.02.
The Germany game also saw an uptick in Jägerbomb sales with sales of the shots up 113% compared to the previous week.
Pub operators have described being pleased with the turn out and atmosphere of customers during Euros games but lamented continued restrictions.
Pub operators have described being pleased with the turn out and atmosphere of customers during Euros games but lamented continued restrictions.
Fullers’ chief executive Simon Emeny tweeted: “Great quote from a GM of one of lovely West End pubs that sums up our current challenges as a sector. ‘I have a full pub for the game, I’ve got 26 booked in’.”
Precis
Drinks sales soar for Euros
Drinks sales in pubs were up 176% since last week driven by football fans watching the Euro 2020 tournament. Carling, Stella Artois, Fosters and Estrella were the biggest sellers during England’s win against Germany, with an average spend of £21.70 per customer. Pub operators welcomed the uptick, but lamented continued restrictions limiting capacity during what would have been a record-breaking opportunity.
